Herbal Essences Potent Aloe + Bamboo Strength Builder Shampoo 400ml

The Herbal Essences Potent Aloe + Bamboo Strength Builder Shampoo (400ml) is a sulfate-free cleanser designed specifically to strengthen and hydrate weak or dry hair. Developed in partnership with the Royal Botanic Gardens, Kew, it focuses on using high-quality plant-based ingredients to restore hair resilience.

Core Benefits

Hair Strengthening: Formulated to reduce breakage and improve hair fiber elasticity, making hair more resilient against damage.

Deep Hydration: Contains 6x more Aloe Vera (compared to the base bio:renew range), providing intense moisture that leaves hair soft and manageable.

Color-Safe & pH-Balanced: Gentle enough for daily use, even on color-treated or curly hair, without stripping natural oils.

Sulfate-Free Cleansing: Uses mild surfactants to provide a rich, creamy lather while maintaining a “clean” formula.

Scent Profile

The fragrance is described as a multi-layered, fresh experience:

Top Notes: Green leaves and sparkling citrus.

Heart: Water flowers and luscious botanicals.

Base: Mellow amber, cedarwood, and tonka bean.

How to Use

Apply a generous amount to wet hair.

Massage into a creamy lather, focusing on the scalp and working through to the ends.

Rinse thoroughly.

For best results, follow with the matching Potent Aloe + Bamboo Conditioner.