Anua Niacinamide 10% + TXA 4 Serum 30ml

The “Triple-Threat” Brightening Complex

What sets this Anua serum apart is its aggressive yet balanced approach to pigmentation. Most serums use only one brightening active; Anua combines three:

• 10% Niacinamide (Vitamin B3): A high concentration that controls excess sebum, minimizes the appearance of pores, and prevents new dark spots from forming.
• 4% Tranexamic Acid (TXA): A superstar ingredient for fading melasma and redness, as it helps “calm” the skin’s pigment-producing cells.
• 2% Arbutin: A natural derivative that limits melanin production, ensuring a brighter and more uniform complexion.

Key Features & Benefits:

• Targeted Hyperpigmentation Care: Specifically effective for PIH (post-inflammatory hyperpigmentation) and sunspots that haven’t responded to milder treatments.
• Ceramide Infusion: Contains a “Ceramide Complex” and Hyaluronic Acid to ensure that despite the high active concentration, the skin barrier remains hydrated and protected.
• Unique Pink Tint: The serum has a natural pink hue derived from Vitamin B12, which helps revitalize the appearance of dull, tired skin without synthetic dyes.
• Texture Refining: Smooths out rough patches and helps the skin look “plump” and healthy, providing a perfect canvas for makeup.
• Lightweight Finish: Sinks in without any stickiness, allowing it to layer perfectly with other products in your routine.

Product Specifications:

• Brand: Anua (South Korea)
• Volume: 30ml
• Key Actives: 10% Niacinamide, 4% Tranexamic Acid, 2% Arbutin.
• Skin Type: All skin types (specifically targeted for those with dark spots and uneven tone).
• Safety: Fragrance-free and sensitive skin-tested.

How to Use for Maximum Clarity:

1. Prep: Cleanse your face with the COSRX Low pH Good Morning Gel Cleanser and pat dry.
2. Apply: Use the dropper to apply 2–3 drops directly to the face or to targeted dark spots.
3. Massage: Gently pat the serum into the skin until fully absorbed.
4. Layer: If your skin is dry, follow up with the iUNIK Centella Calming Gel Cream or the COSRX Snail 92 All In One Cream.
5. Sun Protection: This is critical. Because this serum treats pigmentation, you must use a high SPF like the SKIN1004 Hyalu-Cica Water-Fit Sun Serum every morning to prevent new spots from forming.

⚠️ A Note on Potency: 10% Niacinamide is a high concentration. If you have very sensitive skin, start by using this serum once a day (PM is preferred) and gradually move to twice a day once your skin has adjusted.

Pro-Tip: For even faster results on “fresh” acne marks, you can layer this with a soothing product like the Anua Heartleaf 77% Soothing Toner to calm inflammation while the Niacinamide works on the marks.